Kalaniho‘okaha Community Learning Center
Visual identity for the gathering place that empower Native Hawaiian health, education, culture and arts.
Brand Identity
Strategy
Print Collateral
Web Design
Brand Identity
Strategy
Print Collateral
Web Design
The Mark
The overarching theme of the lā, or sun, is imperative to the Nānākuli area, a place often known for its powerful heat. The kaula, or rope, is symbolic of the god Maui, who according to legend, ensnared the sun in Nānākuli to prolong our days. The pewa symbol is representative of Agnes “Aunty Aggie” Kalanihookaha Cope, a proud Nānākuli resident and fierce champion for Native Hawaiian health, education, culture and arts.
Cultural Symbolism
The Kalanihookaha Community Learning Center logo is layered with cultural symbolism reflective of both the Nānākuli area and the legacy of the center’s namesake, Aunty Aggie.
The Colors
The colors of the logo are inspired by the brilliant hues of the Nānākuli sunset. Holistically, the mark captures the spirit of Nānākuli and the intention of the center – to be a gathering place of lifelong learning for the people of Nānākuli.