Kalanihookaha Community Learning Center

The Kalanihookaha Community Learning Center logo is layered with cultural symbolism reflective of both the Nānākuli area and the namesake, Aunty Aggie’s, legacy. The overarching theme of the lā, or sun, is imperative to the Nānākuli area, a place often known for its powerful heat. The kaula, or rope, is symbolic of the god Māui, who according to legend, ensnared the sun in Nānākuli to prolong our days. The pewa symbol is representative of Aunty Aggie, a proud Nānākuli resident and fierce champion for Native Hawaiian health, education, culture and arts.

Services

Brand Identity

Brand Strategy

Print Collateral

The Kalanihookaha Community Learning Center logo is layered with cultural symbolism reflective of both the Nānākuli area and the namesake, Aunty Aggie’s, legacy. The overarching theme of the lā, or sun, is imperative to the Nānākuli area, a place often known for its powerful heat. The kaula, or rope, is symbolic of the god Māui, who according to legend, ensnared the sun in Nānākuli to prolong our days. The pewa symbol is representative of Aunty Aggie, a proud Nānākuli resident and fierce champion for Native Hawaiian health, education, culture and arts. The colors of the logo are inspired by the brilliant hues of the Nānākuli sunset. Holistically, the mark captures the spirit of Nānākuli and the intention of the center – to be a gathering place of lifelong learning for the people of Nānākuli.

Colors

The colors of the logo are inspired by the brilliant hues of the Nānākuli sunset. Holistically, the mark captures the spirit of Nānākuli and the intention of the center – to be a gathering place of lifelong learning for the people of Nānākuli.

Pilipuka Blue

Pilipuka means the time between midnight and dawn. Pilipuka Blue represents the color on the ocean when night is darkest.

Alaula Pink

Alaula means sunset glow. Alaula Pink represents the vast and brilliant pinks that paint the sky when the sun is setting

Lā Yellow

Lā means sun. Lā Yellow represents the burning intensity, passion and power of both the sun symbol and people of Nānākuli.

Ahiahi Purple

Ahiahi means late afternoon. Ahiahi Purple represents the deep purples that flood in when the sun starts dipping lower on the horizon and colors change from day to night.